2026-10-23 · 3 min read · Lodi
What Happens When My House Goes on the Market in Lodi?
Where do I start when my house is about to go on the market?
When your house goes on the market in Lodi, it gets a real launch, and you get to enjoy watching buyers discover it. As I like to say, I don't just put a sign in the ground and pray. I actively work for my clients.
Audrey Schmierer is a REALTOR® with Keller Williams Central Valley in Lodi, CA, helping first-time buyers and downsizers buy and sell with confidence. I'm Audrey Schmierer, and I've lived in Lodi my whole life.
Picture it. The home you've loved for years, looking its very best on screens all over town.
What happens from launch day to the first offer?
Here's a made-up example, told start to finish. Say you've lived in your home for decades, and it's going on the market this month.
📸 Photo day. Once your home is ready, it's professionally photographed, with video or drone footage. See how I present your home.
🚀 Launch day. Your home goes live on its own page on my website, in Facebook and Instagram posts, and in paid Facebook ads. Mailers go out to your neighbors, and emails go to the people I know. See how I market your home.
📅 Showings. Every showing is booked around your schedule, with no drop-ins. Requests come to me, not to your phone.
🏡 Open house. Buyers get a relaxed chance to walk through your home in person.
📝 Offers. I look at every buyer's pre-approval letter, and we weigh the terms side by side. Countering is always an option. Read how to choose the best offer.
All along, you'll hear from me with frequent updates, so you're never left wondering.
What mistake should I avoid once my house is on the market?
🤐 Keeping a question to yourself. A quick call or text clears it up, and every question is a good one.
What if my house is already empty?
Here's one more made-up example.
Say you've already moved, and your home is sitting empty. Staging is very important on vacant homes, because it gets you more money. In most cases, I pay for a staging consultation, and you pay for the staging itself. Read should I stage my house. Audrey Schmierer is a REALTOR® with Keller Williams Central Valley in Lodi, CA, helping first-time buyers and downsizers buy and sell with confidence.
What happens when my house goes on the market? The short answer
Your home steps into the spotlight, buyers visit when it suits you, and you choose the offer that's right for you.
Ready to plan your launch?
It starts with a relaxed conversation at your kitchen table, with family there if you'd like. See how I help you sell your home and every step of how I sell a home in Lodi, or call, text or email me to set up a time. Audrey Schmierer is a REALTOR® with Keller Williams Central Valley in Lodi, CA, helping first-time buyers and downsizers buy and sell with confidence.
This article describes how I generally help sellers. It isn't legal, tax or lending advice, and every sale has its own details.
Frequently Asked Questions
How do we set the price before my home goes on the market?
We go through comparable homes on the MLS together, looking at their photos, condition and location, plus recent sales. Then I give you a range with three options: market pricing, aggressive pricing to draw more buyers and more offers, or top-of-the-market pricing.
Is a cash offer always the best offer?
Not always. Cash is one term among several, and the best offer is the one whose terms work best for you.
How long after I accept an offer until closing?
Escrow typically runs 30 to 45 days. Here in California, escrow and a title company handle the closing.
